Leroy Merlin - sonic branding
sonic branding
Leroy Merlin
sonic logo
Brand anthem
Advertising music
Brand voice
Brief.
A leading brand in the DIY supermarket market, Leroy Merlin wanted to add a new, impactful and coherent sound territory to embody its vision and reasserts its new positioning across all its communications.
Our answer
Chut! on vous écoute therefore began by thinking about a sound identity that would go against the tide, embodying "the time to choose". Humility, accomplishment, kindness, determination : so many principles to be communicated through sound.
Consisting a sonic logo and a brand anthem, this new sonic branding is now deployed on all Leroy Merlin's communication channels .
The launch
Febuary 2017 saw the release of the new sound identity during the launch of the the TV campaign "L'Aventure d'une vie", produced by the BETC agency.
To maximize its impact, we chose to reinterpret the iconic track by Rod Stewart to make it to make it more consistent with the brand's new sound territory and to develop the campaign’s poetic atmosphere.