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Accor Live Limitless

Audio branding

Accor Live Limitless

Sound logo
Brand anthem
Brand voice


As one of the world's leading hotel groups, Accor wanted to create a new, impactful and coherent sound territory to embody its vision and assert its new positioning across all its communications.


Hush! On vous écoute has come up with a new global Audio branding that conveys the boldness, grandeur and human character of the brand's positioning.
Comprising a brand anthem and a signature sound and voice, this new Audio branding is now being deployed across all Accor communication media: TV and Web campaigns, internal communications, telephone on-hold...

Modernity and energy

So we composed a brand anthem with a modern texture, mixing classical instruments and synthesizers.
Thanks to its changing structure, it creates a surprise effect, while retaining a warm, controlled energy that conveys Accor's values.

This Audio branding has not only strengthened Accor's positioning, but has also been widely acclaimed, winning gold at Top Com 2020 and a prize in the Branding category at Music+Sound.
With its new Audio branding, Accor has succeeded in asserting its brand image and reaching its audience in an innovative and memorable way, proving the effectiveness of a well-conceived and well-executed sound strategy.