Play
Case study
Know more
Learn more

Accor Live Limitless

Audio branding

Accor Live Limitless

Sound logo
Brand anthem
Brand voice

Brief.

As one of the world's leading hotel groups, Accor wanted to create a new, impactful and coherent sound territory to embody its vision and assert its new positioning across all its communications.

Boldness

Hush! On vous écoute has come up with a new global Audio branding that conveys the boldness, grandeur and human character of the brand's positioning.
Comprising a brand anthem and a signature sound and voice, this new Audio branding is now being deployed across all Accor communication media: TV and Web campaigns, internal communications, telephone on-hold...

Modernity and energy

So we composed a brand anthem with a modern texture, mixing classical instruments and synthesizers.
Thanks to its changing structure, it creates a surprise effect, while retaining a warm, controlled energy that conveys Accor's values.

This Audio branding has not only strengthened Accor's positioning, but has also been widely acclaimed, winning gold at Top Com 2020 and a prize in the Branding category at Music+Sound.
With its new Audio branding, Accor has succeeded in asserting its brand image and reaching its audience in an innovative and memorable way, proving the effectiveness of a well-conceived and well-executed sound strategy.