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Auchan

Audio branding

Auchan

Audio branding
Logo sound
Advertising music

Brief.

How do you emerge quickly, get noticed and differentiate yourself from competitors who offer musical universes built around large commercial synchros or very "advertising" and aggressive sound identities?

Our bias

Capitalize on the brand's musical history by placing at the heart of the sound system the track Mr Sandman, which left its mark on people well into the 90s.

The idea was to reinterpret the Les Cordettes title in a completely different universe with each new campaign, and to develop an optimal relationship between image and brand message.

A musical saga

Between 2020 and 2023, no fewer than 7 versions of Mr Sandman will be composed in our studios to illustrate the brand's various TV copies, making Mr Sandman one of the pillars of the brand's communication.

This Audio branding allowed us to recreate an emotional bond with the Auchan public while offering a creative freedom that is rare in theAudio branding field.
Their work has been recognized, as the music for the film "Avec plaisir" will receive two awards in 2022 (best music cover at Music+Sound and a silver at the Club des DA).

Here are just a few examples

Auchan - With pleasure

Original music

Auchan - With pleasure

Original music

Auchan - Stop counting

Original music

Auchan - Stop counting

Original music

Auchan - The Difference

Original music

Auchan - The Difference

Original music

Auchan - Chocolates

Re-Record

Auchan - Chocolates

Re-Record