Abeille Assurances – Supporting a New Chapter for the Brand
sonic branding
Abeille Assurance
sonic logo
Brand Anthem
Brand Voice
Telephone messaging
Aviva is reinventing itself and (once again) becoming Abeille Assurances
This French insurance company is evolving while remaining true to its historical roots. Abeille Assurances’ guiding principles are now: “reassure,” “engage,” and “emerge.”
In a highly competitive market where offers and messaging are becoming increasingly similar, how can we build a sonic brandingthat is at once reassuring, creative, and distinctive?
Our answer
To create this custom- sonic branding , we drew on the brand’s DNA, which is rooted in commitment, kindness, and strength.
We have created a musical world that bridges tradition and modernity: music that is elegant and refined in its composition, yet resolutely contemporary in its production.
Accessible and instantly recognizable, it is built around an original melodic motif that serves as the central theme of Abeille Assurances’sonic branding .
An identity that comes to life every day
We have created a sonic logoclear and original brand identity, designed to distinguish the brand’s various communications, as well as a brand anthem that captures its musical identity.
Identity is also conveyed through a brand voice, chosen to represent Abeille Assurances across its various touchpoints.
This voice is featured in the brand's phone services, for which we continue to produce and record new content every month.
The Movie
