Abeille Assurance
sonic branding
Abeille Assurance
sonic logo
Brand Anthem
Brand Voice
Telephone messaging
Brief.
Aviva has reinvented itself as Abeille Assurances!
This French insurance company is evolving while staying true to its historical roots.Today, the brand’s keywords are "reassurance", "commitment" and "emergence".
In an ultra-competitive market where the intricacies of what we say and how we say it converge, how can we adopt a daring, profile-raising, creative approach ?
Our answer
To create a bespoke sound identity, we drew on the brand’s DNA, which is grounded in commitment, empathy and strength. We envisaged a modern, inspiring sound identity that would pick up on the codes used in pop music - an accessible, popular and inviting musical setting.
This daring and differentiating music presents an original melodic motif that is easily recognised, enabling Abeille Assurances to stand out in a highly competitive marketplace.
Deliverables
We composed a clear, original sound logo that appears throughout the brand’s messaging. We also created the anthem and brand voice for the company’s telephone hold music.
The Movie
