We create distinctive sound identities that convey powerful imaginations and amplify the brand's story.

What is sound identity?

sonic branding is the combination of musical and sound elements that express a brand's personality.
sonic logo, musical territory, brand voices, interface sounds, advertising or retail variations: everything forms a coherent system.
Its goal: to make the brand recognizable, memorable, and emotionally identifiable over time.

Our vision

We believe in the power of music.
The power to create deep, lasting emotional connections, to convey an imagination, an attitude, a vision.
The power to assert a posture, to mark one's difference and to emerge in a complex environment. The power to unify and unite.
To attract attention, make an impression and touch hearts.

Audio Branding

The creative imperative in brand sound strategy

Let's be honest : creatives in large agencies are often sceptical of the concept of a sonic branding. That’s why, at Chut! On vous écoute, we’re trying harder than ever to create cool sound identities that showcase creative visions.

We are determined to make sonic branding an essential part of the brand experience and not just "an ugly logo we have to add in at the end of a film".

Methodology

Our 4-phase method

Phase 1 : Analysis

Whether you're starting from scratch or evolving an sonic branding , it all starts with a sound brand audit.
We sift through your strategy, your brand territory, your current use of music, and analyze the competitive landscape.
The goal: to understand what your brand already says through sound... and identify where it can gain consistency, emotion, and impact.

Phase 2 : Sound strategy

Based on your DNA, your values, and your ambitions, we build a clear sound platform.
Collaborative workshops, discussions around audio mood boards, exploration of musical universes: together we define a unique sound territory that will be the backbone of the creation.
This is where we establish the "why" and the "how" before composing.

Phase 3: Creation

This is where it all comes to life.
In our studios, surrounded by artists, musicians, and creatives, we compose your sonic branding : sonic logo, themes, textures, variations...
A tailor-made creation, designed to be beautiful, desirable, and instantly recognizable.

Phase 4: Implementation

sonic branding valuable if it is alive.
We work with you to define priority uses (advertising, digital, retail, internal, etc.), produce the necessary variations, and provide a simple and clear sound charter.
Above all, we support your teams and partners to ensure that the identity is understood, adopted, and maintained over time.

From sonic logo to a complete sound charter, we make sound a lasting brand asset.

01

Brand Audit

What does your brand sound like today?
What does it say about you? What is missing? What needs to be changed?

02

Sonic logo

A sonic logo a jingle.
It is a condensed emotional signature, designed to last.

03

Brand Anthem

The shortest route to collective emotion.
For advertising, events, internal communications, or both.

04

Brand voice

From voice-over casting to a comprehensive voice strategy.
Making your brand distinctly audible.

05

UX/UI sounds

Notifications, micro-interactions, product universe.
Making the digital experience as smooth to hear as it is to see.

06

Point of sale

A sound environment designed to enhance the retail experience and performance.
For your customers... and for the comfort of your teams.

(07)

Sync

Programming, consistent playlists, music supervision, collaborations with artists.
Unlock the full potential of music across all your channels.

We work with your agency

Advertising is a collaborative process. We're convinced that the best results are achieved when video, design and audio converge seamlessly.

As a creative partner recognized by advertising agencies with numerous award-winning campaigns, we bring unique experience that enriches our understanding of audio needs in the field ofsonic branding . We look forward to working hand in hand with your agencies!

Some Projects