We create distinctive sound identities that convey powerful imaginations and amplify the brand's story.
Our vision
We believe in the power of music.
Its power to create deep, lasting emotional connections and convey a dream-world or outlook.
Its power to define a stance, highlight its distinctiveness and stand out in a complex environment. Its power to unify and bring people together. Its power to spark attention and win hearts and minds.
Audio Branding
The creative imperative in brand sound strategy
Phase 1 : Analysis
Whether starting from scratch or refreshing an existing sonic branding, we begin with a thorough audit. Before starting any creative work, we assess the brand’s existing strategy, analyse the competitive landscape and identify opportunities for lasting impact.
Phase 2 : Sound strategy
In line with your goals and your brand DNA, we develop a sound platform structured around a central creative concept. Collaborative workshops and lively discussions around audio moodboards enable us to approve a unique musical territory that will be the cornerstone of the creative phase to come.
Phase 3: Creation
The magic happens in our studios. Surrounded by a network of creative artists and musicians, our in-house composers will breath life into these concepts and compose your sonic branding.
Phase 4: Implementation
sonic branding isn't just about (good) music! We work together to define the short, medium and long-term objectives to give your brand its distinctive identity across all touchpoints. We provide clear, complete guidelines. We organise workshops for you and your partners to ensure the results are perfect – which maximises the use and impact of your new sonic branding.
01
Brand Audit
02
Sonic logo
03
Brand Anthem
04
Brand voice
05
UX/UI sounds
06
In-Store
Rhe considered, strategic use of music can improve your customers’ experience and how they see your brand. This then results in boosted sales performance in your stores (and might just save the lives of your employees !).
(07)
Music Management
Unlock music’s full potential across all of your channels thanks to our expertise in music management: supervision, programming and collaboration with artists.
