CGR Ice - sonic branding
Immersive Audio
sonic branding
Ice CGR Cinémas
sonic logo
Brand anthem
Sound design
Dolby Atmos mix
Brief
In 2024, CGR Cinémas entrusts us with the creation of thesonic branding for its ICE theaters. A high-end concept that redefines the cinema experience: maximum comfort, sublimated image, immersive sound and exclusive side screens.
Our challenge
Create sonic branding to match the ICE experience - elegant, emotional, technological.
Modernity and energy
We compose a powerful orchestral theme, carried by deep deep chordschords haunting arpeggioscinematic percussion, all mixed in Dolby Atmos mixed in Dolby Atmos for total immersion.
An adaptable, distinctive and instantly recognizable musical signature.
Launched at the end of 2024 in all the group's cinemas, this new identity reinforces CGR's premium positioning and adds a unique aura to each screening.
sonic branding in motion
