Forvia – Brand Anthem
sonic branding
Original Music
2026
Forvia – Dare, Do, Deliver
Brand Anthem
Corporate Music
Employee Collaboration
Turning a brand anthem into a collaborative project.
To mark the launch of its IGNITE platform, built around three words—Dare. Do. Deliver.— Forvia wanted to create an anthem that would bring its teams together around the world.
Together with Terre de Sienne, we created a song that blends hip-hop and pop harmonies, composed to be performed directly by the group's members.
Our role:
Composition, arrangements, and music production.
20 employees behind the microphone
Following an internal casting call, about twenty employees gathered at the Saint-Germain Studios in Paris for two days of recording, under the direction of choir director Marion Cassel.
The challenge was quite unique: to write a song with real musical ambition, while making it accessible to people who, for the most part, had never set foot in a studio.
Martin Fischer, CEO of Forvia, also joined in the fun by coming to record his game.
From Paris to the Rest of the World
The project then expanded to Mexico, China, Germany, and the United States, where additional participants were filmed and recorded.
The anthem thus took on a whole new dimension, carried by the Forvia teams far beyond the Paris studio.
FORVIA — IGNITE / Dare. Do. Deliver.
Client: Forvia
Agency: Terre de Sienne
Composition, arrangements, and music production: Chut on vous écoute
Choral direction: Marion Cassel
Recording: Studios Saint-Germain, Paris
