Harmonie Mutuelle
sonic branding
Audio Branding
Harmonie Mutuelle
Reaffirming your identity
Harmonie Mutuelle, a player committed to improving quality of life for over a decade, is looking to strengthen its identification and connection with its audience. Adopting the motto "Avançons collectif", the brand needed a powerful sonic branding reflecting its core values.
Our Musical Creation
Chut! on vous écoute has developed "GO", a brand anthem that embodies dynamism, collective spirit and optimism, a strategic choice that reinforces Harmonie Mutuelle's public image thanks to a melody that is both dynamic and warm.
To cater for different emotional tones, we have developed two distinct arrangements of this main melody:
A softer, deeper interpretation, designed to evoke seriousness and emotion. Here, claps and choruses give way to classical instruments, creating a poignant melody that goes straight to the heart.
The "main edit", a lighter, more upbeat version, enriched with vocals, claps and percussion, spreading an invigorating, positive energy.
The Sound Logo
The sound signature, taken directly from the hymn, symbolizes Harmonie Mutuelle's key values and supports all communications. Combining piano and claps, it reinforces the brand's unity and commitment.
Results
