Electro Dépôt
sonic branding
Audio Branding
Electro Dépôt
Emerging and reasserting your identity
Électro Dépôt is one of France's largest retailers of household appliances, multimedia and leisure products. The problem: a lack of brand awareness in this highly competitive sector. In 2021, the brand called on us to create an original sonic branding .
Our Musical Creation
We designed a bespoke sound territory that emphasized the brand's personality: simple, energetic, optimistic. Our aim was to develop the brand's trust capital and embody its quality/price promise.
Our ambition was to create an effective, easily memorable anthem that would unite all Électro dépôt audiences, both internal and external.
Composed of a signature sound and music in a variety of formats, sonic branding has been used in all communications since 2021, adapting to all the brand's communications.
Results
After 3 years of use, and 15 TVC campaigns, the brand has met its primary objective of building brand awareness and establishing itself as a market leader.
The Sound Logo
The sound signature, taken directly from the hymn, symbolizes Electro Dépôt's key values and supports all communications. A resolutely positive, easily identifiable singing logo.
The brand anthem
By anchoring the music in a playful soul and pop universe, we wanted to create an effective anthem that could speak to everyone and unite different audiences.
