Electro Dépôt – Bringing the “sonic branding ” to Life from the Inside
sonic branding
Audio Branding
Electro Dépôt
Showcasing Electro Dépôt’s Personality
In 2021, Electro Dépôt entrusted us with the creation of its new web sonic branding , with a clear goal: to assert its identity and stand out in a highly competitive market.
The brand has very straightforward values: simplicity, energy, optimism, and efficiency. We want to reflect this straightforwardness in the music, while giving the brand a strong sonic identity and high-quality production.
We envision a sound that’s pop and soul, warm and instantly accessible. Music that gets straight to the point, just like the brand, yet distinctive enough to be uniquely its own.
One kind of music, two ways to bring it to life
From the very beginning, the anthem was designed to take various forms.
Its instrumental version serves as the foundation for Electro Dépôt’s communications. It can be adapted and customized to accompany the brand’s TV and radio campaigns, as well as its various formats.
But we also want to give this music a face. We're featuring London-based singer Renn Washington, whose voice gives this pop/soul track more character and depth.
This sung version adds a new dimension to the anthem. It is not intended to replace the instrumental version in communications; rather, it allows the brand to have its own song, particularly for internal use.
Bringing thesonic branding to Life from the Inside
That's probably one of the things we like most about this project.
In the Washington, D.C., area, we're putting together a group to perform the national anthem live at the Electro Dépôt annual convention.
The music, which the teams were already familiar with, took on a whole new dimension. The employees’ reaction was immediate and particularly enthusiastic.
sonic branding is no longer just a tool for communication campaigns. It is becoming something that teams are familiar with, recognize, and embrace.
And when it comes to brand identity, this internal buy-in is just as important as the brand’s ability to be recognized externally.
The Sound Logo
The sound signature, taken directly from the hymn, symbolizes Electro Dépôt's key values and supports all communications. A resolutely positive, easily identifiable singing logo.
The brand anthem
By anchoring the music in a playful soul and pop universe, we wanted to create an effective anthem that could speak to everyone and unite different audiences.
A signature designed to stand out
The anthem is complemented by a short and instantly recognizable “ sonic logo ,” designed to effectively signify Electro Dépôt’s various communications.
Since its launch, the music and tagline have been featured in many of the brand’s campaigns, with adaptations that maintain a strong sense of consistency without systematically repeating the same creative execution.
In an industry where there is a lot of competition and many voices vying for attention, this brand identity allows Electro Dépôt to gradually carve out its own niche.
A popular and straightforward “ sonic branding ,” but polished enough to give the brand its own personality—and to bring together both those who listen to it and those who bring it to life.
