Accor
Chut! on vous écoute has created a new sound identity for the Accor Group and composed an overarching sound ensemble to align with the Group’s changing identity.
Take a behind-the-scenes look at how this came about.
Case study
Brief.
A leader among the world’s hotel group giants, Accor wanted to add a new sound territory that would be consistent and make an impact so as to embody its vision and assert its new positioning across all of its messaging.
Live Limitless
Seamless integration across all communication materials
Chut! on vous écoute therefore came up with a new overarching sound identity shaped by elements of the brand’s positioning, including daring, grandeur and human character.
Composed of a brand anthem and a sound and voice signature, this new sound identity is today deployed across all of Accor’s communication materials: TV and online campaigns, internal communications, telephony hold music, etc.
A sound design that fuses modernity and energy
We therefore composed a brand anthem with an unmistakably modern sound combining classical instruments and synthesisers.
Thanks to the shifting structure, the latter add an element of surprise while keeping a controlled, warm energy that brings across Accor’s values.
Result: a multi-award-winning sound identity
TOP/COM 2020
Bronze – Synchronised cover music
Prix Gold – Best Audio Branding
MUSIC+SOUND 2020
Bronze – Synchronised cover music
Shortlist – Best Audio Branding
